On the rare occasion Britney Spears gets column inches, ‘psychiatric wards’, ‘paparazzi attacks’, and ‘custody battles’ are just a sprinkling of what leaps to the forefront of the mind. However rumour has it (and you better pray that it stays that way) that the former star is in talks of a collaboration with BCBG for none other than the oh-so exclusive Sears. Entitled Spears for Sears (a name that wrote itself, obs) Brit Brit is set to become the creative consultant for the 'mature' line featuring casual apparel, which she aims to appeal to her older fans. 

Okay, hold up, last time we checked, the only time Britney had ever been anything close to ‘creative’ was getting trigger-happy with the hair clippers during that infamous head shaving episode. Which, of course, started the most sought after follicle trend of the year, y’all. Secondly, if she wanted to do something for her 'older fan(s)' (AKA: the ones that have grown-up and moved on) perhaps she could focus on her children or better still, retiring gracefully.

Despite having her visage slapped across a trillion past brand endorsements, this repackaging of Britney as a sophisticated fashion doyenne is just perfect timing what with her, err, greatly anticipated comeback - with the most greatly anticipating being whether she'll actually sing or stick to miming and shuffling about the stage again.  Here at TRR we're all for collaborations - H&M and Lanvin, Kate Moss for Topshop, hell, even Alexa Chung for New Look if we really had to, but the Hollywood hairless hobo look for the American version of George? Hmm…

Posted on January 24, 2011 at 6:11:00 by Bianca Bass