Wanna bag that badass job? Bring out the Burberry. Pay rise? Pass the Prada. Better start scrimping now folks as a new survey has revealed that wearing unsubtle luxe labels will not only fast-track your way to securing your dream role but will get you a fatter salary too.

Rob Nelissen and Marijn Meijers, a pair of social psychologists at Tilburg University in the Netherlands threw some designer and bargain-basement labels at some human lab rats and filmed them in an interview situation to test how we perceive people.

Those in the Tommy Hilfiger polo shirts were ranked more suitable for the position and suggested he earn 9% more by volunteers than those in the no-name brand. Interesting as the study may be it's kinda like, 'tell us something we don't already know!' C'mon! We don't overspend on insane amounts of overpriced gear to make ourselves unconfident, seemingly unemployable, shrinking violets, do we?

"The present data suggest that luxury consumption can be a profitable social strategy because conspicuous displays of luxury qualify as a costly signaling trait that elicits status-dependent favorable treatment in human social interactions," say the authors. Well, duh.

Not only will luxury brands increase your potential earning power but get suitably groomed via laser hair removal and you will nail that winning job.

Posted on April 05, 2011 at 4:59:11 by The Real Runway