Approach with caution. Considering American Apparel’s founder and CEO, Dov Charney has been bitch-slapped with various sexual harassment lawsuits, to say there are sleazy undercurrents to his latest, err, ‘competition’ is an understatement.

American Apparel are requesting all you fine-assed ladies out there to send the perv pictures of said derrieres which will then be posted to their website and available to be rated by the public. Thinly disguised as their quest to find the Best Bottom in the World, the public voing is perhaps an irrelevant ‘distraction’ from the fact that it’s ultimately Dov American Apparel that have the reigning decision of whose ass wins.

But get this - even the winner is not even guaranteed to be the next AA model - they are just eligible to become it. Like, WTF?? And here’s the catch, folks, your asses have to be clad in AA clothing in your entries, but you may - just may - win $300 worth of AA products if you’re in the top 10 public rated. This has gotta be the the most cynical, shady competition in the whole fucking history of competitions.

Like I dunno why Dov doesn’t just spell out the deal in laymans terms…

“Go out and buy loads my gear, pose sexily for me and send me the pics so I can knock a few out over them - oh and yeah, you may just get reimbursed for what you spent on clothes to enter the comp and at best, become eligible to model in the campaign.”

Posted on February 01, 2010 at 4:36:22 by The Real Runway