Calvin Klein have decided to spread Lara Stone's gap-toothed beauty as thinly as possible - right across their entire plethora of labels. Stone will front campaigns for (deep breath) Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans this autumn.

This is the first time in an age that Calvin Klein have pimped out a singular model to represent the face of all their brands and in a golden-handcuffs type deal, Stone will only appear exclusively in CK campaigns and on CK runways in autumn.

“I have a long history with the Calvin Klein brand, and so it was wonderful to work with the house again this year,” said the new Mrs Walliams. “It’s like being part of a family.”

What puzzles me is that, nice kecks aside, who in the hell actually buys Calvin Klein clothes anymore?? It's so terminally banal and surely just resigned to be the first 'designer label' you coveted as a naive, style-ignorant teen in the 90's. I do wonder if Stone's wonky-beauty monopoly of all CK's billboards will make the label even a tiny bit desired again...

Posted on June 07, 2010 at 7:27:33 by The Real Runway