Conde Nast has 'branched out' into a food division which will license out their portfolio of magazines' names to restaurants. Imaginatively called Conde Nast Restaurants, there could be a GQ Grill or Tatler Trattoria heading to a city near you, folks. 

Johnathan Newhouse, Chairman of Conde Nast International,  confirmed they've signed a deal with Russian restaurateur, Arkaday Novikov and launched three successful Moscow eateries. Dubai, Hong Kong, Istanbul and Kiev, are next on the list.

Smart business move to keep afloat an ailing industry by pimping out their brands' lifestyle marketability? Or a sign the publishing house is clutching at straws to remain solvent? Either way, let's hope their brand strategy is poles apart from past efforts at uniting fashion and food. Fashion Cafe, anyone?

Posted on August 09, 2010 at 3:24:56 by The Real Runway