The tagline of 'My Pop up Madonna' and a printed musical running order of what looked like a who's who of pop princess didn't fill us with the upmost joy on viewing Dans La Vie's second collection in London. Much less by hearing the collection was inspired by Madge, Amy Winehouse, Rihanna and Lady Gaga, and also seemingly unrelated…Tokyo after the devastating earthquake in March.

However, whatever inspired designer Rira Sugawara did turn out to be irrelevant, as the collection demonstrated courage, femininity and tongue in cheek fun. Despite being separated into four sections (for each pop princess) the pieces did have a uniformity in terms of shape and cut. The use of PVC in dramatic kick skirts, fun shorts and separates and wearable raincoats was really transferable from catwalk to street.

The choice of material worked excellently with the brash prints; rainforest oranges and yellows for Madonna, corals and cherubs for Amy, chintsy love hearts for Rihanna and browns contrasting with circuses for Gaga. Dans La Vie demonstrated great shapes and wearable accessories as well as statement show pieces and dramatic head gear. By the last look all our pop skepticism had melted away.

Posted on September 20, 2011 at 10:49:18 by Alice Nyong