Most people’s first Dr Martens memory came around circa 1993, stomping around angstily in their beloved cherry red 9-holes. Far pre-dating that romantic grunge era, ours sadly smelt more of playground bullying than teen spirit thanks to getting perma-ridiculed for our flat, orthopaedic looking, yellow-stitchless brown DM brogues. Insisting, “But they have air in the soles!” to our tormentors, alas, fell on deaf ears.

Anyway, not allowing our early emotional-trauma to make us fall out of love with such an iconic brand (which, mostly thanks to Mr Gareth Pugh, has endured something of a revival over the past few years) we are pleased – yet not altogether surprised – Dr Marten’s has launched its first clothing line, albeit 20 years too late perhaps. It ain’t gonna win awards for fashion-forwardness but looking at the collection, it fundamentally takes its cues from what your common-or-garden-21^st Century DM wearer wears at London Fields each Saturday.

Button-down plaid shirts, sweat-dresses, leggings and plenty of workaday tee’s are what you’ll expect to find and with prices ranging from between £30-£70 you can bet your bottom dollar that American Apparel bankruptcy will come quicker than ever.

The Dr Martens clothing line is available at http://www.drmartens.com

Posted on April 19, 2011 at 3:36:07 by The Real Runway