STORE FOCUS: Eat Your Heart Out
This post is brought to you by the letters XXX and the number 666. You have been warned. Deep in the basement of Maiden on Shoreditch High Street is a dank and dimly lit dungeon resplendent with clanking chains and cages housing the most sinister, evil bakery you ever did see.
Unbolting its creaky doors today, Eat Your Heat Out & The PRETOX Potion opens, fittingly, until Halloween on Sunday. This grisly confection of a pop-up is the brainchild of Miss Cakehead’s The Mad Artists Tea Party and unites the morbid and erotic culinary talents of Jellymonger, Bompas & Parr, Lily Vanilli and Ms Cupcake. Last night TRR channelled our inner gluttonous-goth and headed to its launch of, frankly, a combination of two of our favourite things; filth and food. Oh, and it goes without saying - this store comes with a 18 Certificate.
Macabre and sublime in equal measures, each cake is an individual work of gruesome art; expect to find zombie nurses serving glistening human organ replica cakes, syringes of green Alibi Pretox potion, phlegm cupcakes, dismembered fingers plus alarmingly real-life like vagina, cum-dripping-bellend, pustule and pierced nipple cakes from Holly Andrews.
Our favourite hands down was the Two Girls One Cupcake - needless to say, unless you’re familiar with its video namesake, we’ll refrain from filling you in for the sake of taste. Aside from the larger sugary bakes, all cupcakes are priced between £2.50 to £3.50 - a seriously bargainous way to scare/enthral/arouse/offend your friends this All Hallows Eve.
Eat Your Heart Out & The PRETOX Potion opens today at Maiden, 188 Shoreditch High Street until Sunday 31st October
Photos: Matt Bramford
Posted on October 29, 2010 at 6:01:36 by The Real Runway
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