Rewind back to May and to say we guffawed at the prospect of Erin Fetherston's appointment as Juicy Couture's Creative Consultant is an understatement. Just how her flouncy, romantic aesthetic would gel with a brand who made their name slapping 'JUICY' accross the back of girl's velour-smothered asses left us in a state of curious bemusement.

Anyway, the collection has just become available online and thankfully our predictions of pussy-bow hoodies and silken trackie bottoms were wrong, but, well, not entirely far off. The omnipresent velour has been mercifully been replaced with a more on-trend crushed velvet, and the the drawstring detailing is more Greek goddess than estate-dwelling teen mom. There's a definite Victoriana-cum-vintage mood which is entirely welcome, plus the Art-Deco accessories are really rather special - we heart the sequin skull cap.

Will her efforts be enough to revive the decade-out-of-touch label? Hmm, view the full collection and make up your own minds here.

Posted on November 08, 2010 at 7:17:23 by The Real Runway