Wow, the fashion funding blueprint could be set for a shake-up thanks to a new public investment website, Fashion Stake. Vivian Weng, a Harvard Business School student came up with the natty concept because since, “fashion’s dirty little secret is that no one really has a lot of money - even people who are well-known and household names,” Fashion Stake will be a destination for fledgling labels to receive 50 dollar donations from members of the public. Here’s the 411:

By buying a 50 dollar stake in a company, “supporters” will be given credits to put toward clothing purchases, as well as special offers like exclusive previews, showroom visits and fashion show invitations. Interestingly, case studies have indicated shoppers value having personal experiences with designers more than getting discounts, Weng said. Supporters will also vote for the styles they would like to see produced.

OK fashion editors are already pooping their panties over the power of bloggers, when ever more power is handed to the great unwashed - this time via public donators’ ability to throw in their 2 cents (literally and metaphorically) are they gonna find themselves becoming (or at least feeling) even more obsolete?

Posted on April 07, 2010 at 3:17:46 by The Real Runway