...Moreover, gnawing it off at the wrist, masticating the flesh and sinew, then spitting said tissuey mess on the floor. In what is a curiously hypocritical move, Vogue Italia editrix, Franca Sozzani has been spitting venom over the piss-poor state of fashion television - oh, whilst simultaneously pocketing a rather tidy fee for partnering America's Next Top Model.

"TV shows about fashion are generally boring and with so many websites on the subject, unnecessary," hissed the hypocrite. "Sometimes there are shows that make you feel embarrassed to belong to the world. Television is great. It makes you famous in a few seconds. It's like fashion. However both together haven't found the way to work. This requires an idea. A new one."

Now whilst we whole-heartedly agree on this front - Fashion TV is miss or miss: it either A) promotes and perpetuates the myth that the industry is populated by well-paid (yet seemingly fashion ignorant) uber-groomed staff whose magazine's offices resemble space-ship interiors and operate on pre-recession budgets (Hello, Ugly Betty). Or B) Propagtes cheeseball, naff, shoots with commercial-standard models as actual high-fashion editorial (Hello, ANTM, BNTM and every country who've purchased the franchise, ad infinitum). 

The crux of the matter herein lies thus: basically all fashion TV is made by industry outsiders for outsiders meaning any iota of actual industry reality (read: cutting-edge, high-art creativity, the blood, sweat and tears expelled for no money, the draughty, half-derelict offices) won't even get a look in before the pitches have even reached the commissioning editors door. No wonder fashion comes in for so much stick; if what outsiders take what they view on TV to be the case as given then it's doomed to be perceived as one big joke. Which it, err, kinda is anyway.

For all Sozzani's moaning, if she - like us - finds fashion TV so offensive then TRR suggests the bitch better get pitching and put her money-where-her-mouth-is.

Posted on November 10, 2010 at 7:32:09 by The Real Runway