It's heartening to learn our omnipresent eye-rolling at fashion's oh-so imbecilic tendancies isn't simply our embittered souls playing out gratuitously. How we recoiled at Karl Lagerfeld's vampiric-like appropriation of youth - in this instance, his choice of Gossip Girl's Bland- we mean, Blake Lively for the Chanel Mademoiselle handbag campaign. How in the hell can this ostensibly vanilla teen star be the postergirl for serious luxury, we cried?

Well, one look at the uninspired and curiously dark (literally: you can barely see the red bag) campaign shots and we're quietly vindicated by our accurate prediction. The stairwell milieu is banal, our heroine, rigid and sexless (even in her attempt to dry-hump her own reflection) and dare we say, the handbags-gliding-down-the-railings composition, a bit teehee.

When are the big power-houses going to learn? Lazily slapping the latest anodyne teen heartthrob in your ads doth not a good campaign make.

Posted on March 14, 2011 at 8:54:37 by The Real Runway