When you're a self-confessed bibliophile and your own personal wank-bank of books contains over 300,000 weighty tomes, would it not be only logical your new fragrance would have, shall we say, an eau de le papier about it?

Nothing really surprises us with Karl Lagerfeld anymore (his week-by-week craziness amuses us less as his 'creative genius' rather, 'charming senility') so learning his new perfume, Paper Passion, in conjunction with publisher, Steidl, will indeed whiff of our papery friends, barely registers on the insane-o-scale.

Berlin based perfumer, Geza Schon - known for his eccentric pongs - created the scent based upon printed and unprinted paper sent from Steidl in order for him to capture the precise aroma of books. Hiding just like a key or bottle of whisky would in some kinda detective-y film, Paper Passion will be encased in a hardcover book.

Alas, poor Karl is late to the biblio-centric bandwagon; perfumer, CB I Hate Perfume has a scent called, In The Library, Demeter have their musty, Paperback perfume and Amouage, their old book based Opus II.

Posted on April 20, 2011 at 4:22:02 by The Real Runway