In these tough economic times who ain't looking for ways to make a quick buck? No one is immune; least of all, Karl Lagerfeld. Sigh. Obscure, sell-out projects are like commercial catnip to Karl, and documenting each and every baffling one never ceases to bring the LOLZ to us: bespoke saves, outboard motor-boats, Coke bottles - hell, even private luxury islands, nothing escapes a little K endorsement.

But on hearing our Uncle Karl decided to direct Rachel Bilson in a new Magnum ice cream advert, we really began to question the state of Chanel’s finances. Quick people! Stock up on some 2.55’s or at least a few Rouge Noir nail polishes! Replacing couture with choc-ices is quite a come down.

We sat and scratched our heads, surely the lure of working with a star as bright as Bilson couldn’t have been the only selling point? So imagine how further perplexed we felt today on learning of his latest corporate tie in: yet again Karl has jumped into bed with Coca Cola to design some questionable limited edition bottles. The bottles will be available in the UK from June for anybody gullible enough to think a plastic wrapping is a fast-track to luxury kudos.

Obs Chanel can’t be paying quite as well as you’d expect. Like, seriously, who sucks this much corporate cock without expecting their credibility scale to slide to nil?? Perhaps he’s simply building himself a monetary life raft before Lindsay Lohan sobers up and attempts and Ungaro-style coup...?

Posted on March 25, 2011 at 4:21:00 by Kelly Morris