We all know supermodels have a shelf-life, and whilst many can rest on their laurels thereafter, it appears Kate Moss has got designs on becoming the new Martha Stewart as she approaches the twilight years of her career. Seemingly not content with pimping her name out for her Topshop and fragrance lines, homegirl is getting busy with the fruit on her Cotswold estate and creating her own brand of jam, imaginatively called, Kate's Damson Jam.

“Kate bought a load of expensive equipment because she's always been keen on the idea of making jam." Blabbed a source. "She has so much fruit on her land she wanted to put it to good use. It started as a hobby, but she's taking it a lot more seriously after glowing feedback from friends and family. She's hoping her plum conserve will be a hit with the public. It's great for mother-daughter bonding. Kate hopes the jam will give Lila a nice project to take over when she's older.”

OK so screw Kate having aspirations for her daughter to follow in her supermodel footsteps - just enslave the fruit of your loins into harvesting the fruit of your estate, et voila, your own ready-made, fully-operational preserve empire!

Posted on August 11, 2010 at 4:00:44 by The Real Runway