Us femmes all know that aside from getting our tittays measured, there's nothing worse than shoehorning our asses into multiple pairs of jeans in order to find a pair that don't inflict a muffin-top or buttock gaping. So to solve this eternal denim dilemma Levi's have conducted a seriously hardcore study: the biggest piece of global ‘fit’ research in recent history to listen to the jeans-related angst of 60,000 women.

The results of which are their magnificent new Curve ID jeans. Featuring three revolutionary cuts, Slight, Demi and Bold, they will skim your lovely lady contours and flatter you in all the right places.

A quick non-naked, non-intrusive measuring with a Levi's Curve Consultant then a simple calculation will arm you with your perfect fit. TRR got fitted last week and trust, it ain't painful - denim has never felt more bespoke and personal. Don't go with any preconceived notions of what fit you'll be; despite being convinced our ample derriere would be a Bold it was in fact a Demi. Oh Levi's you are awesome.

With a mindblowing fourteen(!) washes and three leg cuts (skinny, straight and bootcut) this denim experience is more Savile Row than than off-the-peg department store.

Levi's Curve ID are now available in Levi's stores nationwide.

www.levi.com/women

Posted on September 07, 2010 at 4:37:41 by The Real Runway