Thanks to the gleefully schadenfreude-esque C4 show, Riches To Rags, by now we've all guffawed at Lily Allen and her sister Sarah's seeming ignorance / naivety to the little world called fashion retailing. Let it be said that were they as deft at commercial know-how as they are at puffing on endless fags and chugging back litres of Rioja, the show would be infinitely less entertaining, yet their store, Lucy In Disguise, infinitely more solvent.

Not content on hawking out designer vintage clobber-for-hire to those wot just cannot afford it (come on people, being a lowly retailer alone just can't be satisfying enough for Lil's ever-multiplying vanity project hunger) the duo are launching a new collection - like, totally designed by them and everything - under the Lucy In Disguise moniker.

Before you eyeroll, Team Lil' will creatively consist of LVMH menswear style director and Kim Jones' sister (who knew?) Nadia Jones. As you can see from the really rather pretty painterly illustrations, the line will be vintage-inspired, merging key details from their vast hoard of stock. Each garment will be retro-named so expect to slip into a 'Capone' - a 30's sequin dress - or a 'Fortnum' - a 40's tea dress.

Well the buyers are obviously convinced as launching in June, the collection drops into Harvey Nicks then 70 stores internationally along with their own boutique. If rumours are to be believed (and despite their business model being more of a boozeness model) it's doing well so it'll be interesting to see whether the Lil' 'designed' clothes will prove more successful than the Lil' 'sourced' ones. Then again, anyone recall her ill-fated New Look line? Nope, us neither.

If you're looking for vintage clothing, then there are plenty of examples at the Very store which you can visit by going to the website at http://www.very.co.uk.  There are plenty of different lines there that you can check out.

Posted on March 29, 2011 at 8:01:55 by The Real Runway