I'd never has pinned Marc Jacobs as an aspring turkey, but he's basted himself up and got cosy with a bit of Bacofoil good n' proper in the ad for Bang, his first ever men's fragrance. Either that or he's just collapsed in his thermal sheet after running a marathon.

With only a gargantuan bottle resembling scrunched up foil to cover his, erm, modesty, the ad is shot - obviously - by long-term bedfellow (metaphorically, mind) Juergen Teller. MJ's ad's always possess a certain whimsy, with almost a poetic element too them (think Sofia Coppola in the pool for Daisy) which is why this is just... Well... Put it this way, things have slipped down hill post-Posh.

Blame business partner, Robert Duffy, though. Says Marc:

"Robert and I work closely with Coty on these projects, and he said, 'Marc, you look so great now  -you should be the model for men’s fragrance.' My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin - for women, it can be like changing a makeup color, but not for men.

Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang."

For someone who can see the big Five Oh sneaking up on the horizon, Jacobs' does have a seriously killer bod so guess we can't blame him for wanting to inflict those greasy pecs on us.

Posted on May 24, 2010 at 4:26:43 by The Real Runway