Last Thursday marked the launch of menswear label Heresy, made and designed by TTR favourite Dominic Owen, and fellow illustrator, the super-talented Jasper Dunk. The launch promised booze 'n' lolz at one of our favourite Shore-bitch locations, Beach Gallery. But after all the free beer had been drained and the dull hum of Friday's hangover recided, the strength of the duo's first offering seriously stuck in our minds.

The collection boasts wearable, hard-wearing Tees, hats and baseball shirts, all hand screen-printed with the precision and attention to detail you'd expect from designers from an illustrative background. However it was more the content of their prints that gives Heresy such a strong backbone. With what the boys call an 'atheistic lean' their bold and beautiful prints depict daggers through bibles, Owen's ominous beaked characters doing unspeakable things perched on inverted crosses and a black humour that makes Heresy more than your average t-shirt start-up. Echoed in the colours of their truly beautiful lookbook images, they have chosen earthy tones, charcoals and burgundys to bring a maturity to the pieces that isnt always a given when you have a message to give. 

Our picks from the collection are the baseball tee, and charcoal five panel hat, that puts the supreme clones to shame. With a super website and installations planned in Dalston's Jaguar Shoes later this month, Heresy have their hands full, and they've even had time to pop some mixes onto their site to bob along to while you shop. Amen.

http://heresylabel.co.uk/

Posted on July 29, 2012 at 11:14:28 by Alice Nyong