Well, not really but the marvellous men's online store are probably shitting themselves at the announcement of, Mr Porter, the new menswear offshoot of leading luxe retailer, NET-A-PORTER.

Set to launch in January 2011, Mr Porter will emulate its female counterpart and offer all the biggies (Lanvin, Burberry, YSL et al) plus a selection of smaller, niche brands.

"We have a ready-made customer base for our men's business," Says N-A-P founder, Nathalie Massenet. "100 per cent of Net-A-Porter customers have a man in their lives in some capacity and 59 per cent of them are married or living with their partners. 3 million unique users trust and love NET-A-PORTER's service and will be invited to make a purchase for the men in their lives. Additionally we look forward to welcoming a new group of super stylish men."

Now using the success of N-A-P as a yardstick should preeeetty much confirm Mr Porter will not just work, moreover, gobble-up all the competition, chew them up and spit out their sorry remains (sorry Oki-Ni).

(Main picture: Burberry A/W '11)

Posted on June 10, 2010 at 6:41:20 by The Real Runway