Ecards? Meh. Pixellated monstrosities starring cringingly unfunny wisecracks or barfingly over-sentimental slush. BUT! This Valentines Day, what says "I love you (but not nearly as much as fashion)" more than sending your lover a bespoke romantic greeting from Mulberry? The big M have teamed up with digital artist, Daniel Brown for their inspired Love Blossoms project which allows you to create a piece of floral digital art whose petals bloom into their S/S '11 prints.

Head to the below URL, pick your design and come February 14th, your paramour will receive your unique artwork via email which will blossom to life before their very eyes. Each design will grow organically (well, as organically as digitally permits) as it would in nature, thus, no flowers are the same.

Beautiful and charming yet interactive and techno-centric - and above all free! - Mulberry Love Blossoms is seriously the e-card alternative that shouldn't be consigned to Trash.

Mulberry Love Blossoms http://www.mulberry.comloveblossoms

Posted on February 08, 2011 at 6:04:59 by The Real Runway