There ain't nothing like hearing it for the boys. Despite London Fashion Week's depressing shrinkage in size each year, one thing it's done is amp up their support and coverage of menswear with the introduction of a dedicated menswear day and last year's arrival of NEWGEN MEN. This financial leg-up is essential to reinforcing London's leader-of-hot-up-an-coming talent status and lucky winners of a much needed scrilla injection for their autumn/winter '11/'12 collections have just been announced.

Luxe terrace-chic purveyour Christopher Shannon, J W Anderson and James Long have all been blessed with catwalk sponsorship, whilst Katie Eary, Lou Dalton and knitwear mavericks, SIBLING will all get some pennies thrown their way to hold a salon presentation.

"NEWGEN MEN has quickly grown from an experimental pilot to a successful talent identification scheme and support initiative, highlighting how British menswear designers are forging a global reputation for innovation," reckons BFC CEO Simon Ward. And long may it continue, we say.

(Main picture: J W Anderson S/S '11)

If you're looking for some new mens clothes for the Autumn/Winter season, then visit www.superdry.com and browse their jackets, tees and jeans online. They're one of the most popular high street labels of the minute.

Posted on December 16, 2010 at 7:37:42 by The Real Runway