Richard Nicoll’s got a new partner. They’re mutually exclusive, and want to keep it out of the public eye for the moment. He's in cahoots with Vodafone.

When half of London’s fashion world is gathered on the top of a Soho House at 9 in the morning to hear some news it’s bound to be about something damn epic and delish...isn’t it?

“Fashion breakfasts just don’t have the same...appeal as fashion-any-other-time of the day.” Whispers one bleary eyed prominent editor in chief to her equally prominent blogger cohort. But when the ample breakfasts are wheeled out she isn’t complaining.

As a rule any fashion launch, breakfast or brunch that involves a co tie in has yawnz written all over it's big promotional face, so we don’t blame her jaded cynicism (and she’s an editor; it’s not like they’re ever jaded so she must be onto something...) But instead, and maybe it’s the sun-soaked-rooftop-free-breakfast talking, where we was expecting a major soliloquy about how good Vodafone is, it turns out they’re actually going to keep it short sweet... and mysterious.

What can be inferred is that much in the way that O2 and Orange give their customers exclusive little treats here and there with music and film, Vodafone will now be doing with fashion. We do know that it will give Vodafone customers the chance to meet Richard Nicoll backstage. There will also be some sort of design based collaboration between Nicholl and Vodafone: an accessory which won’t be revealed until his upcoming show.  

For now it’s all extremely hush hush and we just won’t know until they spill the beans at LFW