Now we don't profess to be girly girls here at TRR (perish the thought) but there is something about chugging an Earl Grey from a china teacup and admiring beautifully printed silk that takes our cynicysm levels down a peg or two. Established by trio Alison McCann, Naomi Ryder and Dennis Nothdruft, Ryder and Rowe is the hottest new lingerie-line on the block and TRR was delighted to take tea and cake with them at one of our favourite stores, 123 Bethnal Green Road.

Cooing over the capsule of silk pieces, their debut collection, entitled, English Riveria was inspired by the life and work of F Scott Firzgerald and appropriates muted blues and pinks to celebrate the British coastline in a similar way that those French across the pond do.

The collection erred on just the right side of quaint; dainty illustrated seagulls and beach hut prints worked well on on floaty nightwear and dresses. There is a simplicity and classic charm to the ivory and navy silk lingerie pieces, with soft art deco detailing and perhaps some of the nicest cuts we've seen in lingerie for a while - Ryder and Rowe's debut is really rather exquisite. The navy silk soft cup bra was a particular favourite; fitting right in with the intimate, boudiour vibes of 123. 

Ryder and Rowe is available exclusively at 123 Bethnal Green Road, E2

Posted on July 28, 2011 at 11:05:18 by Alice Nyong