There's nothing like a spot of sartorial philanthropy to warm our no-heart and by God, this is a seriously affecting gesture that should make other uber-retailers take note. Japanese basics pioneer Uniqlo have donated a colossal $25.6 million in relief towards their homeland's tragic earthquake > tsunami > soon-to-be nuclear fallout disaster.

The mind-blowing offering breaks down thus: $4.9 million comes from Uniqlo, $8.6 million's worth of garments (comprising coats, jeans, towels and 300,000 pairs of its Heattech thermal underwear) and $12.2 million straight outta the back pocket of Tadashi Yanai, founder and president of Fast Retailing, which owns Uniqlo.

An astonishing, soul gratifying gesture which, whilst upliftingly informs you globalism ain't without an altruistic side, conversely it serves more of a reminder of the utterly contemptible, amoral way it more often than not operates. Here's looking at you Mr Philip 'Tax Dodger' Green.

Posted on March 16, 2011 at 6:14:43 by The Real Runway