When It Goes Wrong, It Goes Very Very Wrong

London
Nov 23, 2010

Q: How can a purveyour of fundamental basics chime with romantic, high octane glamour? A: It can’t. The fact that people have been freezing their ass off since 9pm last night to snaffle up their piece of Lanvin for H&M means this is a lesson in nailing the designer-high street collaboration: Faithful to the designer’s aesthetic, utterly desirable and on-trend with the only compromising being the fabric quality. This is how you do it!

The new Valentino for GAP collection is a woeful exemplar of getting it very very wrong. So wrong our sides are spilling open at the comical hideousness of it all. Three words: Frilled. Khaki. Combats. Rather than masterly crafting an alliance that loses not a jot of the designer’s modus operandi, this range has made the first schoolboy error of collaborations; sloppily stapling together two polarised elements of both that simply do not harmonize: in this instance GAP’s signature military casuals with Valentino’s dreamy, flouncy glamour.

The result is a confused mish-mash of failblog.com style proportions; come on, who in the Holy hell is going to covet such a befuddled collection seven shades of fug? A collection that reads nothing like a considered attempt to translate a luxury brand to a less financially blessed fanbase and just serves as a reminder to of why we’ve not shopped in GAP for fifteen years, nor ever will.

Bleh.


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